Why do you need to start a business from the end of

What are the similarities between the tightrope walker and an entrepreneur? They both have to keep a balance in difficult circumstances. But there is something that distinguishes them. This attitude to risk. The path is dangerous tightrope. And there is hardly a brave man who dares to cross the height without training and without insurance.

But among new business such reckless rife. Perhaps if each step of his life depended entrepreneur, business would rarely broke into the abyss. In business, as in juggling, two important principles:
- The principle of balance.
- The principle of insurance.

With the right ratio of receipts and expenditures of business becomes balanced and self-sufficient insurance in the form of profit. Profit - that's the balancing pole of your business. Without profit business loses stability.

Business without a profit - the same business as pickles - sweet.
Charles Abbott

Nothing disciplines like the idea of ​​profit. You start to invest thoughtfully and wisely to grow. But the main idea of ​​profit will lead you to the point from which to start a business - sales.

Business should begin with the end - with the marketing plan.
Herbert Newton Casson

Sales volume is dictated by cost and profit margins. On the approaches to the business would be good to understand about what figures in question:

- How much a month you spend on office maintenance (shop, cafe, production) for rent and utilities, banking, internet and telephony services, maintenance and support of software and PC?
- How much per month you will spend on the maintenance of employees: finding and training, payment of taxes and wages?
- How much per month you will invest in advertising and promotion of your business?

The calculations give an idea:

- What percentage of markup you need to enter the market and profit.
- What is the amount of sales you need to enter the return.
- How many clients you need to fulfill the sales plan.
- How many employees will need to attract / retain this number yet.

Answers to these questions will convince you that the sale - not just the result, but also a process that requires vigilant care. And you need to start a business is with them. Uncontrolled sales do business spontaneously unpredictable. No sales - no profit - no business. First start to think and then start a business.